Harnessing AI in the Real World
Where business strategy meets artificial intelligence.
This course explores the transformative power of artificial intelligence in modern business. Students will discover how AI is reshaping industries, from revolutionizing marketing with predictive analytics and personalized consumer experiences to optimizing operations and decision-making. As part of the course, students will assume the role of AI consultants hired to assist real or simulated businesses in integrating AI into their operations. Through engaging, hands-on projects, participants will practice prompt engineering to get the desired outcome, develop AI-powered marketing strategies, design company logos using generative AI tools, and utilize AI to create business communications. By the end of the course, students will produce a comprehensive business SWOT report of their chosen business model, demonstrating how AI can transform it. If you have any questions, please contact Mai Vu at [email protected].
Course Information
- Course Subject
- Course Number
- CTE83222
- Course Duration
- 1 Semester
- Course Credit
- 0.5 Practical Arts
- Prerequisite
- None
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