Harnessing AI in the Real World
This course explores the transformative power of artificial intelligence in contemporary commerce. Participants will uncover how AI revolutionizes marketing, from predictive analytics to tailoring personalized consumer experiences. Given AI's advanced capacity to generate content, this course provides hands-on projects showcasing this potential in business settings. Activities include formulating AI-driven marketing strategies, crafting logos using generative design, designing AI-generated websites, and employing AI as an assistant for business communications. By the course's conclusion, students will have a deep understanding of AI's role in the business realm and gain hands-on experience using AI tools for practical commercial outcomes. Perfect for forward-thinking business students, this course seamlessly blends technological innovation with business insight, preparing students for the ever-evolving world of commerce. If you have any questions, please contact Mai Vu at [email protected].
Course Information
- Course Subject
- Course Number
- CTE83222
- Course Duration
- 1 Semester
- Course Credit
- 0.5 Practical Arts
- Prerequisite
- None
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